There’s a huge demand in the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With this updated edition of Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations.The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. A new chapter on Salesforce Genie provides a revised perspective on the latest Salesforce technology to evolve and maintain your ecosystem. As you progress, you'll explore planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the latest version of the B2C Solution Architect exam.By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.